Promotional merchandise, promotional items, promotional products, promotional gifts, advertising gifts – whatever you call them, they’re free and everybody loves freebies. Now that may seem like a waste of time and especially marketing budget on items which are simply given away for free – I mean, what’s in it for you?
Well a lot actually. If you don’t already, start looking at all marketing as an investment, not an expense. Sure you’re not making an immediate sale and seeing any money change hands with promotional items, but remember they are branded and that in itself is the investment right there.
Branded merchandise are all used in your marketing to promote your company, corporate image, brand, or event at trade shows, conferences, as part of guerrilla marketing campaigns and are even effective solutions for non-profit organisations to promote their cause, as well as promote events such as fundraisers.
The huge investment attraction of promo items? Well even when you’re asleep or out of office, they’re still working for you! Our advice is to think of your choice of item very carefully, ensuring that the item is functional to your customers. Getting something for free is great, but when it works TOO! Your customers will be sure to recall your brand whenever the product is used, with the added benefit of those around the customer being exposed to your brand also.
Brand awareness is the most common use for promotional items and a great start to bringing more prospects through your doors. Get a quote now on these promo items and speak to us on the best choice for your specific brand..